Category Archives: Uncategorized

Three key ways that your trademarks will make your business money (and gain you freedom).

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The most important reason that you want to take ownership of your brand elements like your brand name, logos, and slogans/taglines is so that they become more than just a “cool” way for people to identify your brand. Note: You can also get trademarks for your distinctive packaging, color schemes and sounds but those are less common so I am not speaking about them specifically in this post. It’s because owning the trademark for your brand assets transforms them from



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Are you infringing on someone’s trademark?

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Most times, when I talk about copycats + thieves I do it from the perspective of you being the do-gooder who needs to protect their brand. But, in reality, you may be the offender. You may not even know it. You, dear genius, may be unknowingly infringing on someone’s trademark. Everyone makes mistakes. But, this is a huge faux pas that can cost you a pretty penny… So, let’s reel you in now. Let’s talk about what actually constitutes trademark infringement. For purposes



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The biggest mistake you’re making when naming your product or service.

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Let’s talk about something very important. Naming your products and services. But, before we dig in let me tell you… you’ll probably look at me differently after reading this post. You’ll probably whisper about me behind my back. You may call me names. You might even vow to never return because GOTDAMN I took the joy out of one part of your business that you absolutely love. I’m okay with that. I don’t mind being a debbie downer. A killjoy.



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The one thing you didn’t know about getting a trademark for your new logo (and it’s not what you think).

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You’re launching or rebranding your biz and plan to make a killer impression. So, you dial up your graphic designer for a new logo. You’ve been day dreaming of a logo that makes an introduction all on it’s own. Hi-falutin’. Fancy. Magnetic. Has the voodoo to woo. You talk colors. Typography. Shapes. You go through revision after revision until you’ve nailed it. Man. You can’t wait to leak this beauty to your bff’s and slap this baby up on your website. You puff out



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The 3 hidden costs of not registering your brand name or logo as a federal trademark.

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When you were starting your business what were the things that were most important to you? Let’s be honest. It usually boils down to branding, graphics, and web design, and of course, your business plan and marketing strategy. Anything “legal” is placed on a back burner and not made a spending priority. Often new business owners figure they can do it themselves. Or, they figure it can wait until some metaphorical rainy day. You figure, what are the odds of something happening. “I’m so



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Self-care is more important than you think + why you must pay attention to it as a creative entrepreneur.

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Self-care is not my thing. I’m not a wellness expert. I’m not a fitness guru. I barely even fit the bill as a hobbyist. But, as an entrepreneur I learned the long (and hard) way that self-care is more important than: Refining client workflows Developing workshop content Marketing and business development strategies Self-care is the single, most important area in your life that can and will impact how well you can serve your clients and customers. It also will impact your level of



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What legal stuff do I need to know about using Canva to DIY my graphic design?

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Earlier this year, I had the opportunity to host an Ask-A-Lawyer desk at Alt Design Summit. I fielded legal questions from creative entrepreneurs and bloggers, and had a blast. I wanted to write a follow-up blog post on one question that came up because it required a more detailed response than I could give in a few minutes. Do I own the graphics I create on Canva? In short, the answer to this question is “It’s complicated. very.” Canva has



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How to make sure you actually own the creative work outsourced to your graphic designer.

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Did you know that you don’t necessarily own the copyright to creative work you hired someone else to produce for your business? That’s right. Just because you hired (and paid) someone to…. design a logo write your marketing copy shoot your promotional video illustrate your process take photos of your jewelry… record opening music for your web series It doesn’t mean that you actually own that creation. When you hire someone as a contractor by default they retain ownership in whatever creative



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Five questions you must ask before sharing your new creative work.

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The foundation of leveraging your creativity for cash, impact and legacy is having a solid legal + business strategy. As a content creator in your business (or maybe content creation is your business) you need to ask yourself some key questions up front. Each and every time you create. Remember, your creative work can include: Blog posts Book drafts Course curriculum Images Illustrations Paintings Videos The questions that I’m giving you are important for two huge reasons: It will help you



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How to find more time for the creative work in your business + why it matters.

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Here’s the deal… Your creativity is your competitive advantage. It’s innate. You’re born this way. The problem is that as an entrepreneur you have so much ish on your plate that finding time to nurture your creativity and express it through your business becomes a low priority. Or, it may not even be a priority all. I watched this webinar led by one of my favorite business strategists Tara Gentile on the topic of  “5 Ways to Make the Time



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