by Patrice Perkins | Legal Planning For Growth, Trademarks
If you’ve been reading my blog for a while, you probably understand just how important it is that you own the trademarks for your brand. You may be toying with the idea of just handling it yourself. You’ve searched Google for identical brands. You’ve searched the...
by Patrice Perkins | Contracts and Collabs, Legal Planning For Growth
Typically, when we hear the phrase, “starving artist” we think of an artist in the traditional sense — visual artists, poets, writers, right? But, when I talk about the starving artist mentality I am referring to it in a broader sense as it applies...
by Patrice Perkins | The Entrepreneur Journey
Contrary to the status quo belief, being a creative entrepreneur is not about being “fearless” at all. It’s about pushing through fear even when you want to run. The ability to keep trudging along during tough times is what separates those who...
by Patrice Perkins | Legal Planning For Growth
I never win anything (seriously). But, there was one time when I was the lucky recipient of a free copy of Michael Gerber’s book The E-Myth Revisited: Why Most Small Businesses Fail. If I could rewind the clock and start my business over I would have done so — armed...
by Patrice Perkins | Legal Planning For Growth, The Entrepreneur Journey
If you’re launching a business, no one can give you an exact list of every area you should invest in along the way. These decisions must be aligned with your specific business goals. The most important investments you can make are when: You don’t have the skills to do...