Archives

asdfsafadsfdsafds The one thing you didn’t know about getting a trademark for your new logo (and it’s not what you think).

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You’re launching or rebranding your biz and plan to make a killer impression. So, you dial up your graphic designer for a new logo. You’ve been day dreaming of a logo that makes an introduction all on it’s own. Hi-falutin’. Fancy. Magnetic. Has the voodoo to woo. You talk colors. Typography. Shapes. You go through revision after revision until you’ve nailed it. Man. You can’t wait to leak this beauty to your bff’s and slap this baby up on your website. You puff out



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asdfsafadsfdsafds The 3 hidden costs of not registering your brand name or logo as a federal trademark.

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When you were starting your business what were the things that were most important to you? Let’s be honest. It usually boils down to branding, graphics, and web design, and of course, your business plan and marketing strategy. Anything “legal” is placed on a back burner and not made a spending priority. Often new business owners figure they can do it themselves. Or, they figure it can wait until some metaphorical rainy day. You figure, what are the odds of something happening. “I’m so



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asdfsafadsfdsafds Is this keeping you from becoming a full time entrepreneur?

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Is this keeping you from becoming a full time entrepreneur?

“You need a Plan B” are the worst words ever spoken. These days, a lot of peeps start side hustles aka “businesses” as their Plan B while working full time. They want an additional stream of income. They want more security. They don’t want to be at the whim of an employer who can let them go at any day, at any time. Fair enough. But what if your business isn’t your Plan B? Maybe you started your business while working



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asdfsafadsfdsafds The one thing you’re doing everyday that’s holding your business back.

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The one thing you’re doing everyday that’s holding your business back.

Originally sent as a #truthnote to my inner circle. Want in? Sign up here. Everyone has the perfect prescription to success, right? Do a quick Google search and you’ll find numerous how to’s on any given topic. Too much reading can lead to overwhelm by information overload. This used to happen to me quite frequently (and occasionally, I still have to reel myself in). Instead of feeling empowered with new knowledge, I would become anxious. I would have a new



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asdfsafadsfdsafds Why less really is more + how saying no will help you win.

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Why less really is more + how saying no will help you win.

Originally sent as a #truthnote to my inner circle. Want in? Sign up here. Being multi-passionate is a gift and a curse. Your well of ideas never runs dry. Which means that your money-making potential is sky high. You’re rarely bored with life because your brain houses a big, creative adventure. You don’t need external sources to keep you stimulated. You. are. just. that. incredible. But, if you aren’t careful, you will hit a wall. A big one. Let me



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asdfsafadsfdsafds How Do You Get Unstuck When Your Master Plan Changes?

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Entrepreneurship has taught me more life lessons than any other life experiences. Fact. My business has changed quite a bit over these past few years: I’ve gone from pink, black and gray as my brand colors to now watermelon and blue. I’ve gone from having a lifestyle blog to a business and law blog. I introduced and never completed a business guide on creating a single business from one passion. I wrote a business plan but then deviated from it mid-year. I’ve



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asdfsafadsfdsafds [LZ Habit] Making Life a Tad Bit Easier + Biz Stuff for the New Year.

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Tis the season! Of great food. Grand celebrations. Shopping. Dreaded office parties. Cherished time with loved ones. And, the fanfare of creating new years resolutions. I’ve shared my thoughts on resolutions before. We make them to break them, most of the time. This year, let’s focus on goals and activities. What are the goals that you’ve set for your business in 2014? (Please share in the comments). Remember, a goal is something like “I want to make XXX in sales



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asdfsafadsfdsafds Why Keeping Up With the Joneses Sucks + Bold Habits for Creative Entrepreneurs.

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One thing that can be a gift + curse for me is the multitude of ideas that my brain generates. Usually, the idea creation happens at night (when I’m supposed to be asleep), and then I have a laundry list of creative thoughts that I’m compelled to execute. I know from talking to other creative geniuses around me that they experience the same darn thing. I always encourage peeps to capture everything via journaling or whatever works. Although your ideas



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