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asdfsafadsfdsafds Three key ways that your trademarks will make your business money (and gain you freedom).

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The most important reason that you want to take ownership of your brand elements like your brand name, logos, and slogans/taglines is so that they become more than just a “cool” way for people to identify your brand. Note: You can also get trademarks for your distinctive packaging, color schemes and sounds but those are less common so I am not speaking about them specifically in this post. It’s because owning the trademark for your brand assets transforms them from



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asdfsafadsfdsafds The 3 hidden costs of not registering your brand name or logo as a federal trademark.

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When you were starting your business what were the things that were most important to you? Let’s be honest. It usually boils down to branding, graphics, and web design, and of course, your business plan and marketing strategy. Anything “legal” is placed on a back burner and not made a spending priority. Often new business owners figure they can do it themselves. Or, they figure it can wait until some metaphorical rainy day. You figure, what are the odds of something happening. “I’m so



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asdfsafadsfdsafds Self-care is more important than you think + why you must pay attention to it as a creative entrepreneur.

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Self-care is not my thing. I’m not a wellness expert. I’m not a fitness guru. I barely even fit the bill as a hobbyist. But, as an entrepreneur I learned the long (and hard) way that self-care is more important than: Refining client workflows Developing workshop content Marketing and business development strategies Self-care is the single, most important area in your life that can and will impact how well you can serve your clients and customers. It also will impact your level of



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asdfsafadsfdsafds How to make sure you actually own the creative work outsourced to your graphic designer.

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Did you know that you don’t necessarily own the copyright to creative work you hired someone else to produce for your business? That’s right. Just because you hired (and paid) someone to…. design a logo write your marketing copy shoot your promotional video illustrate your process take photos of your jewelry… record opening music for your web series It doesn’t mean that you actually own that creation. When you hire someone as a contractor by default they retain ownership in whatever creative



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asdfsafadsfdsafds Five questions you must ask before sharing your new creative work.

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The foundation of leveraging your creativity for cash, impact and legacy is having a solid legal + business strategy. As a content creator in your business (or maybe content creation is your business) you need to ask yourself some key questions up front. Each and every time you create. Remember, your creative work can include: Blog posts Book drafts Course curriculum Images Illustrations Paintings Videos The questions that I’m giving you are important for two huge reasons: It will help you



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asdfsafadsfdsafds How to find more time for the creative work in your business + why it matters.

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Here’s the deal… Your creativity is your competitive advantage. It’s innate. You’re born this way. The problem is that as an entrepreneur you have so much ish on your plate that finding time to nurture your creativity and express it through your business becomes a low priority. Or, it may not even be a priority all. I watched this webinar led by one of my favorite business strategists Tara Gentile on the topic of  “5 Ways to Make the Time



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asdfsafadsfdsafds The real reason why LegalZoom isn’t for you if you’re serious about building your brand.

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Every now and again, I’m asked what I think about Legal Zoom and whether it’s a decent service. This is really a good question. If you’re a start up business owner you have to be smart about how you spend your money. You want to make sure you get bang for buck. You want to make sure you’re spending in the right place. I’m an entrepreneur as well, and I bootstrapped my start up costs. I totally get it. In fact, I’m



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asdfsafadsfdsafds Here’s a simple 3 step system you can set up to protect your creative work.

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We recently chatted about the power in your content and the importance of registering it with the U.S. Copyright Office. Typically, when I breakdown the fees and ease in registering copyrights, the very next thing peeps ask is, But how do I handle everything I’ve created so far? I’ve created so much I’ll never find the time… That’s a very real concern. I recommend prioritizing your previous work instead of trying to tackle everything, now. This is something I counsel my



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asdfsafadsfdsafds Do I legally own the content or designs created by someone I hired from Fiverr?

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I’ve had a few people ask me whether they own the copyright in works created by someone hired on Fiverr. This is a very important question because you want to own all of the creative work in your business – it’s a part of your brand and an intangible asset. The default rule is that the creator owns the copyright in the work he/she created unless he/she enters an agreement that says otherwise. Remember, I’ve said that you absolutely must peek at the Terms of



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asdfsafadsfdsafds Do you legally own your Periscope content?

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I’ve been on Periscope chatting it up on why your content is queen (I legit love it over there). With Periscope being the latest and greatest in social media land I thought it was important to answer the important question of… Do I legally own my Periscope content? I’m so glad you asked.  Most creative entrepreneurs and innovators are avid social media users. Why wouldn’t we be? It’s one of the absolute greatest ways to share our message, connect with new



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