Archives

asdfsafadsfdsafds The biggest mistake you’re making when naming your product or service.

post

Let’s talk about something very important. Naming your products and services. But, before we dig in let me tell you… you’ll probably look at me differently after reading this post. You’ll probably whisper about me behind my back. You may call me names. You might even vow to never return because GOTDAMN I took the joy out of one part of your business that you absolutely love. I’m okay with that. I don’t mind being a debbie downer. A killjoy.



Read More

asdfsafadsfdsafds The one thing you didn’t know about getting a trademark for your new logo (and it’s not what you think).

post

You’re launching or rebranding your biz and plan to make a killer impression. So, you dial up your graphic designer for a new logo. You’ve been day dreaming of a logo that makes an introduction all on it’s own. Hi-falutin’. Fancy. Magnetic. Has the voodoo to woo. You talk colors. Typography. Shapes. You go through revision after revision until you’ve nailed it. Man. You can’t wait to leak this beauty to your bff’s and slap this baby up on your website. You puff out



Read More

asdfsafadsfdsafds The 3 hidden costs of not registering your brand name or logo as a federal trademark.

post

When you were starting your business what were the things that were most important to you? Let’s be honest. It usually boils down to branding, graphics, and web design, and of course, your business plan and marketing strategy. Anything “legal” is placed on a back burner and not made a spending priority. Often new business owners figure they can do it themselves. Or, they figure it can wait until some metaphorical rainy day. You figure, what are the odds of something happening. “I’m so



Read More

asdfsafadsfdsafds The real reason why LegalZoom isn’t for you if you’re serious about building your brand.

post

Every now and again, I’m asked what I think about Legal Zoom and whether it’s a decent service. This is really a good question. If you’re a start up business owner you have to be smart about how you spend your money. You want to make sure you get bang for buck. You want to make sure you’re spending in the right place. I’m an entrepreneur as well, and I bootstrapped my start up costs. I totally get it. In fact, I’m



Read More

asdfsafadsfdsafds Here’s a simple 3 step system you can set up to protect your creative work.

post

We recently chatted about the power in your content and the importance of registering it with the U.S. Copyright Office. Typically, when I breakdown the fees and ease in registering copyrights, the very next thing peeps ask is, But how do I handle everything I’ve created so far? I’ve created so much I’ll never find the time… That’s a very real concern. I recommend prioritizing your previous work instead of trying to tackle everything, now. This is something I counsel my



Read More

asdfsafadsfdsafds [Resource] How to Legally Run a Business While Traveling The Globe

post
[Resource] How to Legally Run a Business While Traveling The Globe

One of the reasons that I wanted to own a business was so that I could design my lifestyle. I wanted the freedom and flexibility to live life according to my terms. I wanted the liberty to travel at whim, to visit a far off land for months at a time. Today, I imagine a work life where I can serve my clients well – whether it’s from a beachfront, a luxurious treehouse or a villa in Costa Rica. I desire



Read More

asdfsafadsfdsafds [Resource] Learn How to Leverage Your Creativity + Get Ahead in Business

post
[Resource] Learn How to Leverage Your Creativity + Get Ahead in Business

As I continue to build my own, creative business, I’ve learned several #geniuscodes that are helping me create a thriving business that I love. I am still learning and growing, but part of my mission is to share my experiences and lessons with you – my creative entrepreneur peeps. Enjoy this #geniuscode resource.  #geniuscode one. Competition is Your Business Best Friend. A while ago, I blogged about how competition didn’t exist (yea, really). I’d never felt competition existed in my own business,



Read More

asdfsafadsfdsafds One way to protect your creative work online…(and it’s free).

post
One way to protect your creative work online…(and it’s free).

You’re a genius. (You knew that right?) And finally, you started sharing your mind-blowing craft with the world. Your words. Your art. Your images. Your sounds (think music, podcasts, etc). Larger-than-life opportunities are in your midst. So, share on. The world needs to witness your work. Source: Giphy   However, you know like I do that people take sh#@ that doesn’t belong to them. I see conversations happening on Twitter and Facebook, every single day. “Someone reposted my article and



Read More

asdfsafadsfdsafds Garrett’s Popcorn “Chicago Mix” Trademark Battle: What is the Creative Entrepreneur’s Most Overlooked Asset?

post

Did you hear?   Source   The world-famous Garrett’s Popcorn (legally registered as CaramelCrisp, LLC) is embroiled in a battle with Minnesota-based Candyland, Inc. over the trademark for “Chicago Mix.” In the second city, we associate that phrase with the delicious blend of cheese and caramel corn from Garrett’s. The Chicago Tribune reports that the small-business plaintiff Candyland has been using this name since 1988 and registered the trademark in 1992. Apparently, this isn’t the first time that the two



Read More

asdfsafadsfdsafds How to Protect Your Creative Work While Working for Someone Else + The “Aunt Jemima” Lawsuit.

post

Photo: Creative Commons As you may have heard, the heirs of Aunt Jemima filed a $2 billion dollar lawsuit against Quaker Oats and Pepsi. The woman, eventually known to America as “Aunt Jemima” was Anna Short Harrington, grandmother of DW Hunter. He filed the class action lawsuit alleging that the companies exploited her image and recipes, and refused to pay “an equitable fair share of royalties.” Allegedly, Harrington was an employee of Quaker Oats, and chosen for the “Aunt Jemima”



Read More
>