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asdfsafadsfdsafds Three key ways that your trademarks will make your business money (and gain you freedom).

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The most important reason that you want to take ownership of your brand elements like your brand name, logos, and slogans/taglines is so that they become more than just a “cool” way for people to identify your brand. Note: You can also get trademarks for your distinctive packaging, color schemes and sounds but those are less common so I am not speaking about them specifically in this post. It’s because owning the trademark for your brand assets transforms them from



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asdfsafadsfdsafds Are you infringing on someone’s trademark?

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Most times, when I talk about copycats + thieves I do it from the perspective of you being the do-gooder who needs to protect their brand. But, in reality, you may be the offender. You may not even know it. You, dear genius, may be unknowingly infringing on someone’s trademark. Everyone makes mistakes. But, this is a huge faux pas that can cost you a pretty penny… So, let’s reel you in now. Let’s talk about what actually constitutes trademark infringement. For purposes



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asdfsafadsfdsafds The biggest mistake you’re making when naming your product or service.

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Let’s talk about something very important. Naming your products and services. But, before we dig in let me tell you… you’ll probably look at me differently after reading this post. You’ll probably whisper about me behind my back. You may call me names. You might even vow to never return because GOTDAMN I took the joy out of one part of your business that you absolutely love. I’m okay with that. I don’t mind being a debbie downer. A killjoy.



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asdfsafadsfdsafds The one thing you didn’t know about getting a trademark for your new logo (and it’s not what you think).

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You’re launching or rebranding your biz and plan to make a killer impression. So, you dial up your graphic designer for a new logo. You’ve been day dreaming of a logo that makes an introduction all on it’s own. Hi-falutin’. Fancy. Magnetic. Has the voodoo to woo. You talk colors. Typography. Shapes. You go through revision after revision until you’ve nailed it. Man. You can’t wait to leak this beauty to your bff’s and slap this baby up on your website. You puff out



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asdfsafadsfdsafds 4 ways the law can supercharge your coaching business so you can impact more people and make more cash.

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  I wrote a guest blog post over on Rebecca Dickson’s blog that I’ll pretty much call my legal tell-all for business coaches of all kinds. I wanted to give a sneak peek excerpt over here, but ask that you visit her blog to read the entire thing. You don’t want to miss it. Trust me.  These days, it seems like everyone’s an entrepreneur. And, as the small business industry grows, the coaching industry grows also at rapid pace – life



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asdfsafadsfdsafds Branding and Trademark 101 for Food Truck Businesses

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It’s lunchtime. Hungry 9 to 5ers troll the food truck zones for the latest and greatest delectables on wheels. More than 7 trucks are lined up, back to back. Now, they must decide which truck will receive their hard earned cash. They could choose the truck with the shortest line, right? But no doubt, they’ll wonder “Why is the line so short?” Of course, you’ve got a core group of loyal customers. That’s fantastic. But, hundreds of potential customers are untapped +



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asdfsafadsfdsafds Garrett’s Popcorn “Chicago Mix” Trademark Battle: What is the Creative Entrepreneur’s Most Overlooked Asset?

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Did you hear?   Source   The world-famous Garrett’s Popcorn (legally registered as CaramelCrisp, LLC) is embroiled in a battle with Minnesota-based Candyland, Inc. over the trademark for “Chicago Mix.” In the second city, we associate that phrase with the delicious blend of cheese and caramel corn from Garrett’s. The Chicago Tribune reports that the small-business plaintiff Candyland has been using this name since 1988 and registered the trademark in 1992. Apparently, this isn’t the first time that the two



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asdfsafadsfdsafds How do I snatch up the domain for my brand when someone beat me to it + (and about that Lil’ Wayne…)

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Photo: RJ Shaughnessy (public domain) You may have heard by now that Lil’ Wayne is facing a lawsuit against the original owner of the youngmoney.com domain. TMZ reported that, in 2011, the rapper purchased the domain from it’s owner for a whopping $600,000. According to TMZ, the agreement provided that Lil’ Wayne must make regular payments towards the purchase price, or he would forfeit his ownership to the website – he allegedly still owes approximately $250,000, has stopped payments, and



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asdfsafadsfdsafds [Illustrated] Legal Cheat Sheet for Bloggers

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Enjoy our visual supplement to the iBlOG series. Print it. Share it. Use it. Just don’t remove our copyright notice from it.  



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asdfsafadsfdsafds Why You Should Set Up Your Blog as a Business.

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From the very moment that you first blogged you became a business owner (whether you like it or not). Hitting the publish button is a business transaction. Your service? Publisher of online content. Your compensation? The time and attention of your raving readers, and eventually money. The insta-second that you ‘write and send’ you’ve exposed yourself to liability. Your house, car, cash and any other assets are at stake. As a sole proprietor you are the business. You face unlimited



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