All posts by Creative Genius Law

[CGL ALERT] Gaudio et al v. Spotify USA INC.

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Creative Genius Law is the strategic legal partner for creative entrepreneurs and innovative businesses. We work with creators to secure licenses for film, tv and music projects. If you’d like to start the conversation, submit an intake here.



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[CGL Alert] Supreme Court of the United States Strikes Down the Ban on Disparaging Trademarks

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Federal trademark law has always prohibited the registration and ownership of federal trademarks that may disparage … persons, living or dead, institutions, beliefs or national symbols. The U.S. Supreme Court. It applies specifically to racial and ethnic groups, and was the basis for the Washington Redskins losing their trademark in 2014. A music group, The Slants faced the same issue. The U .S. Supreme Court struck down the federal statute that prohibited these types of marks as a violation of The First Amendment right to



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[CGL Alert] Kevin Powell v. Lionsgate Entertainment Corp.

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Creative Genius Law is the strategic legal partner for creative entrepreneurs and innovative businesses. We work with creators to protect and monetize their content through a copyright and licensing strategy If you’d like to start the conversation, submit an intake here.



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[CGL Alert] Art Basel v. Adidas

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Creative Genius Law is the strategic legal partner for creative entrepreneurs and innovative businesses. We work with brands to develop, protect and monetize their trademark strategy. If you’d like to start the conversation, submit an intake here.



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Three key ways that your trademarks will make your business money (and gain you freedom).

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The most important reason that you want to take ownership of your brand elements like your brand name, logos, and slogans/taglines is so that they become more than just a “cool” way for people to identify your brand. Note: You can also get trademarks for your distinctive packaging, color schemes and sounds but those are less common so I am not speaking about them specifically in this post. It’s because owning the trademark for your brand assets transforms them from



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What is the one big trademark secret that these 20 big brands know and you don’t?

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The most common trademark mistake I’ve seen is businesses giving their products or services descriptive names. For example, Chicago’s Best Cleaning Company would be considered descriptive. From a marketing perspective, it makes sense. But from a trademark perspective, this is a no-no. Why? Businesses can’t register a federal trademark for a brand name that’s merely descriptive. The only exception is that sometimes businesses may be able to register the trademark after five years of massive investment in marketing and advertising.



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Are you infringing on someone’s trademark?

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Most times, when I talk about copycats + thieves I do it from the perspective of you being the do-gooder who needs to protect their brand. But, in reality, you may be the offender. You may not even know it. You, dear genius, may be unknowingly infringing on someone’s trademark. Everyone makes mistakes. But, this is a huge faux pas that can cost you a pretty penny… So, let’s reel you in now. Let’s talk about what actually constitutes trademark infringement. For purposes



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The biggest mistake you’re making when naming your product or service.

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Let’s talk about something very important. Naming your products and services. But, before we dig in let me tell you… you’ll probably look at me differently after reading this post. You’ll probably whisper about me behind my back. You may call me names. You might even vow to never return because GOTDAMN I took the joy out of one part of your business that you absolutely love. I’m okay with that. I don’t mind being a debbie downer. A killjoy.



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The one thing you didn’t know about getting a trademark for your new logo (and it’s not what you think).

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You’re launching or rebranding your biz and plan to make a killer impression. So, you dial up your graphic designer for a new logo. You’ve been day dreaming of a logo that makes an introduction all on it’s own. Hi-falutin’. Fancy. Magnetic. Has the voodoo to woo. You talk colors. Typography. Shapes. You go through revision after revision until you’ve nailed it. Man. You can’t wait to leak this beauty to your bff’s and slap this baby up on your website. You puff out



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The 3 hidden costs of not registering your brand name or logo as a federal trademark.

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When you were starting your business what were the things that were most important to you? Let’s be honest. It usually boils down to branding, graphics, and web design, and of course, your business plan and marketing strategy. Anything “legal” is placed on a back burner and not made a spending priority. Often new business owners figure they can do it themselves. Or, they figure it can wait until some metaphorical rainy day. You figure, what are the odds of something happening. “I’m so



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