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asdfsafadsfdsafds Three key ways that your trademarks will make your business money (and gain you freedom).

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The most important reason that you want to take ownership of your brand elements like your brand name, logos, and slogans/taglines is so that they become more than just a “cool” way for people to identify your brand. Note: You can also get trademarks for your distinctive packaging, color schemes and sounds but those are less common so I am not speaking about them specifically in this post. It’s because owning the trademark for your brand assets transforms them from



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asdfsafadsfdsafds Are you infringing on someone’s trademark?

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Most times, when I talk about copycats + thieves I do it from the perspective of you being the do-gooder who needs to protect their brand. But, in reality, you may be the offender. You may not even know it. You, dear genius, may be unknowingly infringing on someone’s trademark. Everyone makes mistakes. But, this is a huge faux pas that can cost you a pretty penny… So, let’s reel you in now. Let’s talk about what actually constitutes trademark infringement. For purposes



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asdfsafadsfdsafds The biggest mistake you’re making when naming your product or service.

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Let’s talk about something very important. Naming your products and services. But, before we dig in let me tell you… you’ll probably look at me differently after reading this post. You’ll probably whisper about me behind my back. You may call me names. You might even vow to never return because GOTDAMN I took the joy out of one part of your business that you absolutely love. I’m okay with that. I don’t mind being a debbie downer. A killjoy.



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asdfsafadsfdsafds The one thing you didn’t know about getting a trademark for your new logo (and it’s not what you think).

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You’re launching or rebranding your biz and plan to make a killer impression. So, you dial up your graphic designer for a new logo. You’ve been day dreaming of a logo that makes an introduction all on it’s own. Hi-falutin’. Fancy. Magnetic. Has the voodoo to woo. You talk colors. Typography. Shapes. You go through revision after revision until you’ve nailed it. Man. You can’t wait to leak this beauty to your bff’s and slap this baby up on your website. You puff out



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asdfsafadsfdsafds The 3 hidden costs of not registering your brand name or logo as a federal trademark.

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When you were starting your business what were the things that were most important to you? Let’s be honest. It usually boils down to branding, graphics, and web design, and of course, your business plan and marketing strategy. Anything “legal” is placed on a back burner and not made a spending priority. Often new business owners figure they can do it themselves. Or, they figure it can wait until some metaphorical rainy day. You figure, what are the odds of something happening. “I’m so



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asdfsafadsfdsafds The real reason why LegalZoom isn’t for you if you’re serious about building your brand.

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Every now and again, I’m asked what I think about Legal Zoom and whether it’s a decent service. This is really a good question. If you’re a start up business owner you have to be smart about how you spend your money. You want to make sure you get bang for buck. You want to make sure you’re spending in the right place. I’m an entrepreneur as well, and I bootstrapped my start up costs. I totally get it. In fact, I’m



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asdfsafadsfdsafds [Resource] Learn How to Leverage Your Creativity + Get Ahead in Business

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[Resource] Learn How to Leverage Your Creativity + Get Ahead in Business

As I continue to build my own, creative business, I’ve learned several #geniuscodes that are helping me create a thriving business that I love. I am still learning and growing, but part of my mission is to share my experiences and lessons with you – my creative entrepreneur peeps. Enjoy this #geniuscode resource.  #geniuscode one. Competition is Your Business Best Friend. A while ago, I blogged about how competition didn’t exist (yea, really). I’d never felt competition existed in my own business,



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asdfsafadsfdsafds Why a federal trademark is necessary if you’re doing epic shit in your business.

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  After reading my last post, you may be thinking , “Well, so and so said he got his trademark really easily. He just mailed off some papers to the State, paid a few bucks and BAM…he had a trademark. I didn’t know it took all of that.” My response is simple. Your buddy probably has a state trademark. Not a federal trademark. Also, he or she might have gone the quick, cheap route (ahem, Legal Zoom) because he didn’t



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