The Obama administration is continuing to recognize the power and potential influence of young America. It’s latest effort to engage young people is through the marketing and branding of ObamaCare, set to launch in January.

The administration wants to put a “cool” spin on the healthcare exchange program and it’s marketing folks are working up a genius plan to reach the cool kids. The goal, according to The Hill, [is to] “connect young, healthy people with the new healthcare benefits.”

Wondering what the heck this has to do with you + biz?

Stick with me.

The Obama administration is looking to partner with a celebrity to give ObamaCare star influence, and to ultimately transform uninsured young folks under 35, into users and supporters of ObamaCare.

But, which celebrity?

According to The Hill, Brian White, senior vice president at Vibrant Media explained “You don’t want a celebrity who is known for a high-flying lifestyle, who is out of touch with normal people.”

The same reputation and brand concerns that go into choosing the perfect celebrity endorsement apply when you are choosing a partner for a new business venture.

Before you partner with someone, you should consider their professional reputation. Make sure that the potential partnership will be good for business, not bad.

Don’t be afraid to ask for references from past clients or business partners.

The next thing to consider is their brand. Does it align with yours? Or, maybe it conflicts? If it conflicts, then this might not be the business match that you need.

Any business partnership should enhance your brand image and reputation, not kill it.

This week is all about creating successful business partnerships (and of course, covering your tail while you do it). Don’t miss out.

In the meantime, who is your pick for the ObamaCare celebrity spokesmodel?