Strategic Deal-Making Amplifies Visibility for a Historic Gospel Music Composer
Scenario:
Our client manages an indie music publishing company that represents all music composed by a family member who was a prominent composer. We were retained to handle all music licensing requests for the company.
We negotiated a deal with a respected music industry book publisher to include our client’s work in an anthology. Because of our strong client communication, we also knew they needed support with fulfilling requests for printed sheet music. In the same deal, we crafted and negotiated a term that would require that publisher to print and sell sheet music for one of the most famous songs.
Impact:
Our client’s work has more visibility and the opportunity to generate more in sales. Because of our negotiation of printed sheet music, those orders can now be fulfilled at a higher quality, faster speed and in larger quantities through the publisher– ultimately preserving our client’s brand reputation and legacy.