Transforming Risk into Security: A Trademark Win for a Cultural Icon
Scenario:
We successfully obtained a federal trademark for a prominent cultural performance group. The client previously applied for the trademark before hiring us. At that time, they were not able to get their application approved by the United States Patent and Trademark Office (USPTO) despite having used the trademark for 20+ years. Without a federal trademark, their brand faced a considerable risk of being infringed upon by others (especially given their widespread visibility across the United States).
Impact:
Our client’s ownership of the federal trademark means they own exclusive rights to their brand name, they can commercialize it without fear of infringing on another company’s rights, and they are in a prime position to defend their rights if needed.