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What is the one big trademark secret that these 20 big brands know and you don’t?

by Creative Genius Law | Genius Notes, Trademarks | 0 comments

Check out the Genius Notes article below on creating a strong brand name and trademark. Submit an intake today if you would like to learn how we can help you during the trademark process.

Genius Notes | You Fancy, Huh

 

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Testimonials

I stumbled into my relationship with Patrice and Lifestyle Zen. Let me back up, I met Patrice before I knew she was a creative law wiz. She is a good friend of a good friend of mine which, by universal law, makes her cool but after she told me she was a creative law attorney I was floored. Six degrees of separation was more like two degrees of legal kismet. From day one Patrice showed as much interest in my venture, The Genius Syndicate (a learning-inspired lifestyle brand for kids), than I’d se… Read more
Emanuel BasnightFounder/ OwnerThe Genius Syndicate
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I met Patrice Perkins on Paul Carrick Brunson’s inspirational webcast session, #MentorMonday. She is a lawyer who works with creative persons like myself to bring together the creativity and the law (as in protecting their rights, etc.). Patrice was very knowledgeable on the webcast and inspiring. Her website is phenomenal and inspiring as well. She is definitely someone I plan to work with in the near future.
Rebekah PierceFounder & CEOThe Pierce Agency, LLC
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Patrice is on the cutting edge of understanding the common ground upon which business and law sit. She is creative,pays attention to detail and results oriented. She consistently reduces complex issues into “client friendly” solutions. I give attorney Perkins my highest recommendation.
Jeffery DillardPresidentJaneff Entertainment
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I had the pleasure of meeting Patrice on Paul Carrick Brunson’s #MentorMonday webcast and what an experience. Patrice was a joy to listen to and was filled with tons of great knowledge for us entrepreneurs. I think she has a great thing going with Lifestyle Zen and I encourage everyone to connect with her in some way!
Carla F.Owner | Sr. CoordinatorDetails Made Simple - Wedding Day Coordinator
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Patrice was so informative, motivating and inspiring on Paul Carrick Brunson’s most recent #MentorMonday webcast. She provided invaluable legal and practical insight on transforming your hobby into a brand. She is a great resource for any entrepreneur dreaming of making their dream come alive as their reality. Patrice is a breath of fresh air!
Costin ShambleDiversity Compliance Manager
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Patrice is a well rounded attorney who understands the issues related to individuals in the creative field. Her “work hard, work smart” approach to business practices makes her the go-to-person for the creative industry. In her workshops, Patrice explains the law in a way that it makes sense and it is easy to understand.
Sergio GomezDirector of ExhibitionsZhou B Art Center
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I would give Patrice ☆☆☆☆☆ (5 STARS)! She is truly visionary and has given me so much valuable service and coaching as it relates to my graphic design/printing business as well as my recent book project The Entrepreneur Within You which she is a contributing author. She is by far one of the smartest people I have met. She is patient, strategic, understanding, fair, and is truly creative. She’s an amazing attorney and helped me shape my contract up very nicely. I would and do recommend her OFTEN … Read more
Julie HollowayGraphic Designer, Marketer, Author
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I had the pleasure of getting great advice from Patrice N. Perkins through a forum / webcast (#MentorMonday). Patrice’s passion, insight and expertise is inspiring and highly valuable. The advice she gives is immediately useful and practical.
Shauna CoxDirector, Information Technology
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Patrice Perkins and I have partnered together on several business projects over the last few years; she is a delight to work with. In addition, as my business counsel, she has served as a tremendous asset in every aspect of the legal and intellectual property side of my operation. Most recently, Ms. Perkins was a guest expert on a webinar I hosted, First Step: “The Legal Side of Business.” She shared profound insight and information pertaining to choosing the proper legal structure for a busines… Read more
Q RileyOwner, New Guard Multimedia, Inc.
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Simply put: Patrice is a GREAT attorney for creative entrepreneurs! I’ve already had my initial consultation. She put all of my business plans into one fantastic package…in one hour. And I’m very excited about getting started. Recently, I attended the Chicago Artists’ Coalition’s 20/20 Legal workshop. Patrice’s “10 Quick + Dirty Legal Tips for Creative Entrepreneurs: Negotiating Contracts, Intellectual Property and a Little Social Media in Between” presentation was phenomenal. I love how she s… Read more
Dana MotenNational Expansion Leader at 5LINX Enterprises Inc.
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[WE ARE LIVE!] 🎙️Hosted by Patrice Perkins, F [WE ARE LIVE!] 🎙️Hosted by Patrice Perkins, Founder + Principal Attorney at Creative Genius Law, BRIEF[ED] is a legal podcast designed specifically for those short on time. We answer some of the most frequently asked questions we receive from creatives, using some of our favorite entertainers, athletes, and celebrities to illustrate. And it’s officially live!

In our very first episode, “How Do I Even Know if I Have Intellectual Property that Can be Protected?” @creative_esq defines intellectual property and explores the most common types of intellectual property creatives should be aware of. If you follow the firm or have ever attended any of our #legalcoffeechats, you know we love a good pop culture case study. This episode, we call on DJ D-Nice to help us illustrate our creativity to capital framework. Patrice breaks down how he used his intellectual property during the pandemic to build wealth, impact, and legacy.

You can stream #BRIEF[ED] anywhere you get your podcasts. Or you can click the link in our bio to listen now! Be sure to grab your notebook and ink pen. You’ll want to take notes. Be sure to tune in each Tuesday for a brand new episode of #BRIEF[ED]. And we know you don’t have all day, so we’ll do something lawyers aren’t usually known for, we’ll keep it brief.
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#BRIEFED #BRIEFEDthepodcast #nowstreaming #CreativeGeniusLaw #youvebeenBRIEFED #intellectualpropertypodcast #DJDNice #Homeschooled #ClubQuarantine
We are officially 2 days away from our podcast lau We are officially 2 days away from our podcast launch event, COL[LAB]. We can barely contain our excitement—and based off the registration numbers, neither can you! Spots are filling quickly, but you still have time to register. Click the link in our bio to save your spot. And in case you’re on the fence about attending, we’ve taken the liberty to give you a few reasons why you don’t want to #snooze on this event. #Swipe—then click the link in our bio to register.
Co- is Latin, meaning “joint, jointly”. The ro Co- is Latin, meaning “joint, jointly”. The root word ‘lab’ is Latin, meaning “to work”. Put the two together and what do you get? You get our very first virtual legal coffee chat of the year—COL[LAB]: The Art of Collaboration. And it’s live in exactly one week. 

Join @creative_esq of Creative Genius Law and special guest Larvetta Loftin (@larvettaspeaks) of @the_l3_agency, on Thursday, February 23rd at 6PM CST, for a celebration of Black History Month and #TheArtofCollaboration, as they discuss the importance of collaboration from a business + legal standpoint, as well as what you should consider before collaborating. Because we love a good case study, we’ll be using R&B’s “Coolest” producer-writer-singer-extraordinaire to illustrate a few legal lessons on collaborating. This event is extra special because it’s also the official launch of our new podcast, BRIEF[ED]! The party—yes, party—is free.99, but registration is required. And it’s open NEOW! Link in bio. 🔗

This conversation is a fit for you if you're interested in learning how to use collaboration as a tool to not only grow your business, but also build impact, legacy and wealth. You should also join us if you’re interested in free weekly legal lessons, that you can digest in 15 minutes or less. Register now! And then, tell a friend. Because as the African American proverb goes, it ain’t no fun if your friends can’t have none.
Contrary to popular belief, Black folks DO KNOW ho Contrary to popular belief, Black folks DO KNOW how to work together. In fact, we created #theArtoftheCollab. What’s the proof? History, that’s what. How else did We manage to get to where we are today? It wasn’t by speaking softly and carrying a big stick. It was by working together, collaborating. While society may lead you to believe that Black folks are crabs in a barrel, history tells us otherwise. From human rights to civil rights to ‘we gone be alright’—we’ve always worked together because we recognize the strength in our number.

Two weeks from today, join us on Thursday, February 23rd at 6:00PM CDT, as we discuss #theArtoftheCollab. We’ll be joined by some very special guests, as we discuss the importance of collaboration from a business + legal standpoint, as well as what you should consider before collaborating. The event is virtual and free.99—but you must register! Registration opens tomorrow. This event is super special because it’s also the official launch of our podcast, #BRIEFED! We promise you don’t want to miss this. Stay tuned for more details, registration link, and how to win free swag. Real swag. We ain’t talking ink pens. 

Oh. And the next time you hear someone say Black folks can’t work together—channel your inner Birdman and tell them to put some #respeck on our names. Make sure you rub your hands, too.
Black History is American History. That’s it. Th Black History is American History. That’s it. That’s the post. Happy Black History Month! ✊🏿✊🏾✊🏽
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#BHM #BlackHistoryMonth #HappyBlackHistoryMonth #BlackHistoryisAmericanHistory #FUBUary #ForUsByUs
We’re closed today, in observance and celebratio We’re closed today, in observance and celebration of Sweet Auburn’s very own, the Reverend Dr. Martin Luther King, Jr! Did you know it took over 15 years to get congress to pass legislation to recognize #MLKJrDay as a federal holiday? Well, it did. And several more years for the holiday to be recognized in many states. 
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As we move throughout our days today, let’s remember the spirit behind the day, the essence of the man, and the legacy of his life. Today is not a day off—it’s a day on! 

So what are you on today? Giving back? Donating time? Community service? Being an ally? Let us know in the comments how you’re spending your #MLKDay. ✊🏼✊🏽✊🏾✊🏿
Happy New Year, Tribe! We hope 2023 is off to a co Happy New Year, Tribe! We hope 2023 is off to a colorful start. We’re back in the office and back at your service. We’re looking forward to all this new year has to bring. From new connections and new collaborations, to new programming and new opportunities—and of course, new clients. We’re ready for it all.

If you’re a creative ready to build impact, legacy, and wealth, we’re ready to help you. It takes less than 5 minutes to get started. Link in bio. 

Cheers to the new year—and the same ole genius! 🥂
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#happynewyear #acceptingnewclients #intellectualpropertylaw #chicagoipattorney #trademarkattorney #copyrightattorney
From Creative Genius Law to you and your family, M From Creative Genius Law to you and your family, Merry Christmas! We hope it’s merry, bright and warm. Our holiday wish is that Jack Frost takes the rest of the day off. What’s yours?
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